Disney Princess Allure Bridals Wedding Dress Collection - Now Available in the UK

Saturday, October 10, 2020

We were so excited when we heard about the Allure Bridals Disney Princess collaboration earlier this year, every bride wants to feel like a princess on their wedding day, but now you can actually dress as a princess! These dresses are everything we imagined growing up and more, and they're now available to buy in the UK.

There are two 2020 collections. The Disney Fairy Tale Weddings collection starts from £900, while the Platinum collection starts from £3000. The main collection will be available at a number of Allure UK stockists (scroll down for a list so you can book an appointment to try them on ASAP!). However, the Platinum collection is only available at Kleinfeld Bridal in New York. All gowns are available in sizes 0-30.
The main collection is comprised of 8 Disney princesses; Cinderella, Ariel, Snow White, Tiana (The Princess and the Frog), Aurora (Sleeping Beauty), Jasmine (Aladdin), Belle (Beauty and the Beast), Pocahontas and Rapunzel. Each princess has 2 dresses, one in each collection, except for Pocahontas and Rapunzel who don't have a second gown featured in the Platinum collection.


"Our Cinderella-inspired gown features a dramatic v-shaped bodice adorned with hundreds of crystals, and Alencon lace appliques. Lovely capped sleeves add feminine glamour and the shimmering, sparkling tulle within the skirt illuminates this enchanting ballgown making it transformation ready."

Platinum Collection (Kleinfeld Exclusive)

"As magical as Cinderella’s transformation, this stunning ballgown features a flattering portrait neckline and 3/4 length sleeves. Layers of glitter tulle under a soft tulle skirt is embellished with over 4,600 crystals and 44,000 additional sequins and beads evoking the sparkle and fantasy of the glass slipper. The graceful back features beautiful covered buttons."


"Ruching on the strapless, sweetheart neckline is feminine and flattering. Like a long strand of pearls, beautiful covered buttons down the back of this gown create a dramatic effect."

Platinum Collection (Kleinfeld Exclusive)

"Cascading layers of soft tulle and organza invoke the rolling waves of the ocean. The, sweetheart neckline is feminine and flattering. Multiple strands of pearlized beads create the delicate straps of the gown and then drape down the back with a chandelier effect. Finally, covered buttons accentuate the stunning silhouette."

Snow White

"Our Snow White-inspired gown is beautifully traditional. The delicate bodice features elegant embroidered lace over a scooped neckline. Layers of organza and sparkling tulle combine in a stunning ballgown skirt. Bespoke lace accented with blossoms and sparkling floral appliques cover this gown and evoke the gentle beauty of the fairest of them all."

Platinum Collection (Kleinfeld Exclusive)

"Snow White’s innocence and delicate beauty is captured in the romantic style of this gown. The flattering and fitted bodice is accented with feminine floral lace and pretty beadwork that extend to the dainty cap sleeves. Mikado makes up the full and floaty ballgown skirt while a beaded tulle overskirt adds an ethereal element. The oversized bow behind creates a dramatic back view for this gown."


"Our Tiana-inspired gown evokes the opulence and elegance of the Jazz Age. The slender silhouette with a strapless, sweetheart neckline gives this dress a gorgeous and understated beauty. Delicate and sweet; tiers of soft tulle and Alencon lace cascade the length of this gown-- very modern with vintage flair."

Platinum Collection (Kleinfeld Exclusive)

"This detailed ballgown is saturated in petite blossoms and delicate vines handsewn from thousands of sparkling sequins on soft tulle creating the twinkling effect of fireflies at night. The sequined, Venise lace bodice features an inner, stretch corset that hugs and flatters. Delicate bodice straps support a generous skirt and train creating a gorgeously, feminine silhouette."


"Our Aurora inspired gown features a delicate fitted waistline, accentuated with Alencon lace detail. The strapless, soft-sweetheart bodice is layered in sparkling beaded lace. Tulle and sparkling tulle combine in a romantic ballgown skirt. Echoes of Aurora are also found in a diaphanous, lace detailed bridal cape. The cape is detachable and beautifully accessorizes the strapless gown."

Platinum Collection (Kleinfeld Exclusive)

"Perfect for any princess bride, Aurora inspired gown showcases a voluminous and ethereal, ballgown skirt. Created with over 100 yards of tulle and sparkling tulle; it is dramatic and memorable. The slightly scooped, strapless neckline continues to a beautiful embellished bodice accented with sparkling crystals that purposefully extend into the skirt. Pretty and dainty florals on Alencon lace edge the hemline."


"Luxurious stretch crepe provides a flattering fit and flare silhouette with opulent Venise lace and crystals covering the stunning off-the-shoulder bodice. The unique and artistic design of the train is dramatic and memorable."

Platinum Collection (Kleinfeld Exclusive)

"Luxurious Mikado hugs and flatters to create a stunning silhouette. Meticulous embroidery and sparkling beading contour the bodice as covered buttons lengthen down the back of the gown. A beautiful detachable train provides further drama to this gorgeous gown."


"A classic off-shoulder neckline is accented with romantic Alencon lace appliques that are featured throughout the entire gown. The dramatic ballgown skirt is a luxurious buttery satin that cascades into a stunning and dramatic train."

Platinum Collection (Kleinfeld Exclusive)

"A dramatic and sumptuous ballgown skirt of tulle and sparkle tulle. Signature to Belle’s gown from Disney’s Beauty and the Beast, soft pickups on the skirt create the delicate fall. Blooms of embroidered Venise lace and sparkling seed beads embellish the bodice and an off-the-shoulder neckline makes this classic silhouette feel beautifully modern."


"A sleek, slim design is layered in all-over cotton lace applique that features a stunning motif. Accented with a sweetheart neckline and detailed spaghetti straps this gown accentuates and flatters. The covered buttons down the back of the gown add another glamorous detail."


"Stunning, cotton lace defines the v-shaped bodice and feminine cap sleeves. Soft flowing chiffon and tulle accents give the skirt a dreamy quality. We reimagine Rapunzel’s iconic cascading braid with a dramatic floor-length, sheer, tulle ribbon — this eye-catching back detail is perfectly suited to replace a traditional veil."

We just love everything about this collection! Which one is your favourite? 

It's hard to choose but for us...

Lauren: My favourite is the blue embellished Cinderella blue ballgown!

Tiffany: I love Belle, she's my favourite Disney princess and my favourite dress - the off shoulder tulle ballgown is so dreamy!
Snow White from illustration to finished gown
You can read more about the collection and inspiration here, and see the gowns in more detail here.

From Brides, With Love xo

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